Sponsor the Black Diamond Rodeo

Be Part of a Legacy

The Black Diamond Rodeo is Carbon County’s premier western event, drawing fans from across the region. Align your brand with nearly a century of tradition, high-energy rodeo action, and community pride, while supporting a PRCA-sanctioned event that celebrates western heritage.

Why Sponsor?

Sponsoring the Black Diamond Rodeo puts your brand front and center before thousands of attendees and, through our multi-channel marketing efforts, visible to over 250,000 people online and across Utah. Sponsors connect with families, ranchers, and rodeo fans while showing support for youth programs, agriculture, and local traditions. Sponsorship is more than advertising—it’s a chance to be part of a historic community celebration.

Join the Tradition

We offer customizable sponsorship opportunities to meet your business goals. Whether you want to increase visibility, engage directly with our audience, or support the community, the Black Diamond Rodeo provides a platform to do it all.